тачпоул, touchpoll, touchpol, tachpoll, tachpol, tacpol, тачполл, тачпол, маркетинговые исследования
укр
рус
eng
Opportunities
Our solutions

Specified surveys (AD-HOC)

Results are provided to the client only

TouchPoll U&A

studying usage and attitude

TouchPoll CSI

measuring customers’ satisfaction using Customer Satisfaction Index methodology

TouchPoll Special Events

conducting surveys during events (exhibitions, parties, conferences, seminars etc.)

TouchPoll CBC

measuring demand elasticity using Choice-Based Conjoint method

TouchPoll Click-Test

testing conscious consumers’ perception of advertisement (printed materials, video-spots), testing product packaging

TouchPoll EYE-TRACKING:

studying unconscious consumers’ perception of advertising spots, printed materials, and shelf display of goods (identification of attention areas)

Regular syndicated surveys
  • This is market survey conducted on joint request of several clients
  • Allows to decreasing of client’s costs while obtaining necessary market information
  • Because of regular character, clients can track all necessary indicators in dynamics
Our survey projects on a regular basis:
Your tasks
  1. Brand “health” assessment comparing to competitors

    • Brand market position (awareness, purchase, usage, loyalty)
    • Current brand’s perception: image, advantages and disadvantages
    • Brand potential (probability of switching from competitor brand)
    • Efficiency of advertising communication
  2. Consumer behavior analysis

    • Purchase and usage frequency
    • Purchase and usage situations
    • Product/service choice factors
    • Places of purchase etc.
  3. Target audience definition

    • Socio-demographic characteristics
    • Lifestyle, values
    • Consumer segmentation
  4. «Hot pursuit» research

    • Satisfaction with sales point or service place (supermarkets, shops, filling stations, automobile repair shops, HoReCa, pharmacies)
    • Staff opinion and assessment of work outcomes
    • Satisfaction with a workshop, conference, exhibition, party etc.
  5. Price research

    • Measurement of demand elasticity using Choice-Based Conjoint method
    • Indication of acceptable price range, optimal product/ service price (Van Westendorp's Model)
  6. Testing of advertising materials and packaging

    • General perception among target audience: understanding, original character, attractiveness, purchase motivation
    • Choosing among several ideas of positioning, design options, slogans, advertising texts etc.
    • Identify: 1. particularly attractive elements 2. repulsive elements 3. not clear elements, that complicate perception
  7. Testing of different options of goods display on shelves

    • Visibility of product among competitors on the shelf
    • Package elements visibility
    • Attractiveness of package design and product location
Technology

TouchPoll® technology

This is a combination of modern computer capabilities with long-term research experience TouchPoll® technology allows reducing of the human factor impact in data collection quality

During research planning we find the areas overcrowded with target group, or its location while spending leisure time

Depending on the research objectives, we use various methods of respondents sampling to assure necessary representativeness

Mass market
• Interview locations: supermarkets/hypermarkets, shopping and entertainment centers, shops, open markets, etc.

Specialized markets
• Interview locations: airports, fitness centers, car wash service points, car showrooms, pharmacies, hospitals etc.

Advantages of the technology

Survey time

Duration of survey is shorter because respondent uses a tablet to fill in a questionnaire. Data is saved automatically on real time basis providing quick fast data processing.

Interactive options of the program

It is possible to play video spots and audio files, and to show images.

Data reliability

Internal control by Touchpoll program
Automatic quality control of every interview:
- Audio recording of interview process allows controlling of the compliance with survey methodology. It is important for us to know that interviewers recruited respondents properly.
- Data relevance check using response duration recording. It is important to us to get conscious answers.
- Fixing the time of the interview and location (due to GPS coordinates). It is important to us to collect the data in the right place at the right time.

External control by the company managers
Interviewer’s work in survey location is controlled by supervisor. Assessment criteria: interviewer’s outlook, compliance with the survey methodology, activity of involvement of respondents. Client can always check interviewer’s work in survey location since our interviewers are always visible.

Friendliness of the survey method

Due to anonymous character, simple and fast survey completion, we can engage hard-to-reach groups (people with high status and income, for example). Respondents give more fair responds to sensitive questions

Effectiveness of respondents involvement

High level of acceptance of survey participation offer:

respondents find it interesting and comfortable to answer questions using a tablet PC

Experience

Retail

Столичный ЦУМ
ТРЦ Метроград
Технополис
Unitrade
Фокстрот
Новая Линия
ЭКО-маркет
Fozzy
ФОРА
Сільпо
Фуршет
Велика Кишеня
Би-Маркет
Амстор

Media

Единственная
Эдипресс Украина (VIVA! Биография, Единственная, Женский журнал)
Галицькі контракти

Telecommunications

XtraTV
VIASAT
FreshTel

Finance

Банк Форум
Universal Bank
UniCreditbank
Альфа-Банк (Украина)
VAB Bank
Укрсиббанк
БМ Банк
ОТР банк
Ощадбанк
Cтраховая группа ТАС
ПУМБ

Tobacco

Philip Morris
Imperial Tobacco
JTI
Gallaher

Pharmaceuticals

GlaxoSmithKlein
Novartis
Polpharma
Ferrosan
Berlin Chemie
Hoffman-La-Roche
ТМ Нейровитан
DrReddy’s

Products

Danon
Miller
Nestle
TM Nutricia
Roshen
Алкогольные традиции
Вимм-Билль-Данн
TM Галка
TM Гелиос
Голицинські вина
TM КОМО
Группа Компаний «Новые Продукты»
Оболонь
Олимп, Prime, 5 капель
TM Чизай

Car market

Winner Imports
Ilta
Niko
SEAT
УкрАвто
АИС

Aviation market

Международный аэропорт «Борисполь»
Международный аэропорт «Киев» (Жуляны)
Авиакомпания «Международные Авиалинии Украины» (МАУ) British Airways 

Cosmetics and perfumery

L’Oreal
ЕVA
Космо
ДЦ
Біла Ромашка

Fuel

ТНК
Калина Оил (Украина)
TM Bizol
WOG

Restaurants

МакДональдс
Словянский двор
Швидко
Пан-Пицца

News

Touchpoll Research исследовали эффективность нестандартной наружной рекламы

08.02.2016

Touchpoll изучили портрет посетителей ТРЦ Киева

17.10.2014

Компанія Touchpoll провела спеціальне дослідження серед пасажирів громадського транспорту

14.07.2014

У каждого Клиента компании Touchpoll теперь есть личный кабинет

11.11.2013

У компании Touchpoll теперь есть технология EYE TRACKING

08.09.2013

Компания Touchpoll открыла представительства во всех областях Украины

03.08.2013

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History

1976

First mechanical machine for public opinion surveys is created (United Research company, USA, Mike Shortliffe)

1982

First special microchip-powered computer for surveys introduced at International fair in Knoxville city (Knoxville World's Fair) is created

1985

First portable computer for surveys

1989

First survey machine with touch-screen in the world

2000

Elementary version of TouchPoll® software is created designed to conduct small and easy surveys

2002

Office of Touchpoll, Inc company in Ukraine is opened: Touchpoll Ukraine is established

2003

Touchpoll Ukraine created brand new software and patented this invention allowing them to conduct any kind of quantitative researches

2005

The share of company held by Touchpoll, Inc. was purchased from Ukrainian group of companies, and it gave me a step forward towards future development

2006-2013

Specialized «TouchPoll®-3» software is developed, now improved. It allows of using all kinds of modern multimedia solutions in the survey

2013

Touchpoll for Android is created

Contacts

Phone

+380 (44) 581-52-68
+380 (44) 592-93-89

Location

Ukraine, Kiev, 01103, st. Kikvidze, 14, office 33-A

Job: 2