Specified surveys (AD-HOC)
Results are provided to the client only
TouchPoll U&A
studying usage and attitude
TouchPoll CSI
measuring customers’ satisfaction using Customer Satisfaction Index methodology
TouchPoll Special Events
conducting surveys during events (exhibitions, parties, conferences, seminars etc.)
TouchPoll CBC
measuring demand elasticity using Choice-Based Conjoint method
TouchPoll Click-Test
testing conscious consumers’ perception of advertisement (printed materials, video-spots), testing product packaging
TouchPoll EYE-TRACKING:
studying unconscious consumers’ perception of advertising spots, printed materials, and shelf display of goods (identification of attention areas)
- This is market survey conducted on joint request of several clients
- Allows to decreasing of client’s costs while obtaining necessary market information
- Because of regular character, clients can track all necessary indicators in dynamics
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Brand “health” assessment comparing to competitors
- Brand market position (awareness, purchase, usage, loyalty)
- Current brand’s perception: image, advantages and disadvantages
- Brand potential (probability of switching from competitor brand)
- Efficiency of advertising communication
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Consumer behavior analysis
- Purchase and usage frequency
- Purchase and usage situations
- Product/service choice factors
- Places of purchase etc.
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Target audience definition
- Socio-demographic characteristics
- Lifestyle, values
- Consumer segmentation
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«Hot pursuit» research
- Satisfaction with sales point or service place (supermarkets, shops, filling stations, automobile repair shops, HoReCa, pharmacies)
- Staff opinion and assessment of work outcomes
- Satisfaction with a workshop, conference, exhibition, party etc.
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Price research
- Measurement of demand elasticity using Choice-Based Conjoint method
- Indication of acceptable price range, optimal product/ service price (Van Westendorp's Model)
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Testing of advertising materials and packaging
- General perception among target audience: understanding, original character, attractiveness, purchase motivation
- Choosing among several ideas of positioning, design options, slogans, advertising texts etc.
- Identify: 1. particularly attractive elements 2. repulsive elements 3. not clear elements, that complicate perception
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Testing of different options of goods display on shelves
- Visibility of product among competitors on the shelf
- Package elements visibility
- Attractiveness of package design and product location
TouchPoll® technology
This is a combination of modern computer capabilities with long-term research experience TouchPoll® technology allows reducing of the human factor impact in data collection quality
During research planning we find the areas overcrowded with target group, or its location while spending leisure time
Depending on the research objectives, we use various methods of respondents sampling to assure necessary representativeness
Mass market
• Interview locations: supermarkets/hypermarkets, shopping and entertainment centers, shops, open markets, etc.
Specialized markets
• Interview locations: airports, fitness centers, car wash service points, car showrooms, pharmacies, hospitals etc.
Survey time
Duration of survey is shorter because respondent uses a tablet to fill in a questionnaire. Data is saved automatically on real time basis providing quick fast data processing.
Interactive options of the program
It is possible to play video spots and audio files, and to show images.
Data reliability
Internal control by Touchpoll program
Automatic quality control of every interview:
- Audio recording of interview process allows controlling of the compliance with survey methodology. It is important for us to know that interviewers recruited respondents properly.
- Data relevance check using response duration recording. It is important to us to get conscious answers.
- Fixing the time of the interview and location (due to GPS coordinates). It is important to us to collect the data in the right place at the right time.
External control by the company managers
Interviewer’s work in survey location is controlled by supervisor.
Assessment criteria: interviewer’s outlook, compliance with the survey methodology, activity of involvement of respondents. Client can always check interviewer’s work in survey location since our interviewers are always visible.
Friendliness of the survey method
Due to anonymous character, simple and fast survey completion, we can engage hard-to-reach groups (people with high status and income, for example). Respondents give more fair responds to sensitive questions
Effectiveness of respondents involvement
High level of acceptance of survey participation offer:
respondents find it interesting and comfortable to answer questions using a tablet PC
Retail
Столичный ЦУМ
ТРЦ Метроград
Технополис
Unitrade
Фокстрот
Новая Линия
ЭКО-маркет
Fozzy
ФОРА
Сільпо
Фуршет
Велика Кишеня
Би-Маркет
Амстор
Media
Единственная
Эдипресс Украина (VIVA! Биография, Единственная, Женский журнал)
Галицькі контракти
Telecommunications
XtraTV
VIASAT
FreshTel
Finance
Банк Форум
Universal Bank
UniCreditbank
Альфа-Банк (Украина)
VAB Bank
Укрсиббанк
БМ Банк
ОТР банк
Ощадбанк
Cтраховая группа ТАС
ПУМБ
Tobacco
Philip Morris
Imperial Tobacco
JTI
Gallaher
Pharmaceuticals
GlaxoSmithKlein
Novartis
Polpharma
Ferrosan
Berlin Chemie
Hoffman-La-Roche
ТМ Нейровитан
DrReddy’s
Products
Danon
Miller
Nestle
TM Nutricia
Roshen
Алкогольные традиции
Вимм-Билль-Данн
TM Галка
TM Гелиос
Голицинські вина
TM КОМО
Группа Компаний «Новые Продукты»
Оболонь
Олимп, Prime, 5 капель
TM Чизай
Car market
Winner Imports
Ilta
Niko
SEAT
УкрАвто
АИС
Aviation market
Международный аэропорт «Борисполь»
Международный аэропорт «Киев» (Жуляны)
Авиакомпания «Международные Авиалинии Украины» (МАУ) British Airways
Cosmetics and perfumery
L’Oreal
ЕVA
Космо
ДЦ
Біла Ромашка
Fuel
ТНК
Калина Оил (Украина)
TM Bizol
WOG
Restaurants
МакДональдс
Словянский двор
Швидко
Пан-Пицца
Touchpoll Research исследовали эффективность нестандартной наружной рекламы
08.02.2016
Touchpoll изучили портрет посетителей ТРЦ Киева
17.10.2014
Компанія Touchpoll провела спеціальне дослідження серед пасажирів громадського транспорту
14.07.2014
У каждого Клиента компании Touchpoll теперь есть личный кабинет
11.11.2013
У компании Touchpoll теперь есть технология EYE TRACKING
08.09.2013
Компания Touchpoll открыла представительства во всех областях Украины
03.08.2013
1976
First mechanical machine for public opinion surveys is created (United Research company, USA, Mike Shortliffe)
1982
First special microchip-powered computer for surveys introduced at International fair in Knoxville city (Knoxville World's Fair) is created
1985
First portable computer for surveys
1989
First survey machine with touch-screen in the world
2000
Elementary version of TouchPoll® software is created designed to conduct small and easy surveys
2002
Office of Touchpoll, Inc company in Ukraine is opened: Touchpoll Ukraine is established
2003
Touchpoll Ukraine created brand new software and patented this invention allowing them to conduct any kind of quantitative researches
2005
The share of company held by Touchpoll, Inc. was purchased from Ukrainian group of companies, and it gave me a step forward towards future development
2006-2013
Specialized «TouchPoll®-3» software is developed, now improved. It allows of using all kinds of modern multimedia solutions in the survey
2013
Touchpoll for Android is created